Paris Hilton in India to launch Brand Concepts

International celebrity Paris Hilton will arrive in Mumbai later this month to launch her line of handbags and accessories in India under brad Concepts. Hilton will be in Mumbai for three days, Brand Concepts CEO Abhinav Kumar said. Brand Concepts is the country's first accessories licensing fashion brand.
Abhinav Kumar, CEO of Brand Concepts, said, “We are proud to bring Paris Hilton to India. We did an extensive research on popular fashion accessories abroad and we were delighted to find that Paris Hilton’s collection had the maximum brand recall. This is her first trip to the Indian subcontinent and we are confident that she will enjoy her stay in the country.

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