Paris Hilton to open 8 brand Concept Stores in India

Paris Hilton to open Eight stores of her new line of bags under Brand Concepts Pvt. Ltd. Brand Concepts is planning to open exclusive Paris Hilton stores in the country and will begin with selling products through Shoppers Stop. “The Fall-Winter season is a good time for the entire country. We are expecting to sell around 15,000 units this fiscal. In the next four years, it should be a Rs 75-80 crore business,” Brand Concepts chief executive officer (CEO) Abhinav Kumar told the news agency here last evening. Socialite, actor and musician Paris Hilton is on a three-day visit to the city, which began on Saturday.
The Paris Hilton bags are priced in the range of Rs 2,500-12,000 and are currently available in 35 countries across the globe. However, the Paris brand has not yet established a footprint in India. “Bags and clutches are the first accessories that I notice in a lady,” Hilton told reporters during a media interaction here last evening.


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