IFFI 2011 begins in Goa today

International Film Festival of India(IFFI) 2011, is all set to welcome cine-lovers, on Wednesday in goa. Bollywood star Shahrukh Khan will inaugurate this ten-day magnanimous extravaganza in the presence of the Union Minister for Information & Broadcasting, Ambika Soni and the Chief Minister of Goa, Digambar Kamat. Billed as the ‘Festival of Change’, it seeks to bring in novelty into the concept of the festival. IFFI has also signed an MoU with the Union Ministry of Tourism to promote the festival. The Incredible India is the principal sponsor of the festival.
Renowned Filmmaker, A.K. Bir, while formally launching the IFFI catalogue on Tuesday, said that the festival is about celebrating life through cinema. The festival will showcase the best of Indian and foreign cinematic excellence. It is also having a special package of top award winning movies in film festivals organized at Cannes, Locarno, Montreal and Bussan. Being organized with an approximate budget of 10 crore rupees, the IFFI Director, Shankar Mohan said that this time it would be more people friendly.

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