Rowdy Rathore Movie Release Date

‘Rowdy Rathore’ released a hand painted poster to announce the film’s release date (June 15, 2012), it clearly salutes the era of cinema that was aligned to art as much as it was to story-telling. Rajesh Devraj, author of ‘The Art of Bollywood’- a book that traces the history of Bollywood posters, to talk on the subject. Devraj strongly believes that hand painted posters were more individualistic and represented the mood of the film. “The colour scheme chosen for the posters would be cleverly co-ordinated with the emotion conveyed and not just for poetic justice. So every angry young action hero would be painted in red, while every actress was splashed with pink and every gloomy scene would have oodles of blue.” Devraj believes that it encouraged the artists to create a distinct identity for the films and also gave Bollywood an identity of its own. “Hand-painted art work is more individualistic and artistic. The artist had the liberty to interpret the film in his own style. And today, when digital posters have replaced original hand-painted art work, each time we refer to something that is true to Bollywood, we go back to these posters.”

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